Westhampton Beach High School marketing students in Amy Demchak’s class are engaged in a hands-on project where they are putting their marketing and branding skills to the test.

The students have been challenged by Hampton Coffee to create a coffee cup label that promotes their brand. Hampton Coffee will select its favorite design and produce a limited quantity for its Westhampton Beach location.

The challenge came following a March 2 presentation by Hampton Coffee Marketing Manager Edythe Collins. Collins spoke to the students about the importance of branding, as well her position with the company.

“This is an amazing opportunity,” said Demchak. “My class is ecstatic about this real-world opportunity to apply their creativity and knowledge of brand management to this competitive project.”

Date Added: 3/6/2023